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What are SMART Objectives?


So what does it stand for?

S specific

Be specific! There’s no use in setting a generic goal because it won’t suit you personally, however, if you adapt the goal to apply to what you need, then it will be much more valuable to you. Of course, you want to prosper in your field of work, but isn’t everyone in the office thinking the same? 

M measurable

Is it quantifiable? For instance, going back to the example objective of selling more, you can measure this by the number of units sold. Being a measurable goal allows you to identify when exactly it has been reached, i.e. what you desire as the end result.

A achievable

The point of a target is to challenge and motivate yourself to complete a piece of work, if you were to set your target too high it can cause stress and so decrease the chance of your target actually being within reach. Likewise, if a target was too easy will inhibit you from pushing yourself and doing more. Setting yourself a reasonable target is crucial!

R realistic

‘I’m going to own a multimillion-pound enterprise by the end of the month’ Might be a tad too ambitious, don’t get me wrong ambition is a leading trait, but maybe start with something more realistic, remember all successful business people don’t just become successful overnight.

T time-bound

Deadlines. Not something we like, but something most of us need. Especially if you’re someone like me, who tends to procrastinate. For example, if you’re sitting at your desk knowing you have work to do, it’s easy to get lost in the world of the internet looking at cute animal photos or funny videos, but what if you were to say ‘Right, by 2 o’clock I want to have completed…’ then you’ve just motivated yourself to complete a job by an allotted time.

So why should you apply SMART goals to your working and even personal life?

Not only because it’s such a satisfying feeling to tick something off your To-do list but they can help you become more organized and sort out your priorities. They’re highly motivated and can give a sense of focus and purpose.

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