Have a Social Media Strategy

Would you throw a party without a plan?

Well, you could, but it might not be as fun as if you were to take the time to hire a caterer, DJ, and bouncy castle. And the same principle goes for your social media strategy. The more you think about what you post, the better the outcome.

Creating a well-thought-out plan is the key to a social media presence that is consistent and effective across all platforms.

For a helpful way to structure your plan see What are SMART Objectives?

Broken into six steps, it provides a helpful guide to ensuring your social media has a clear direction - based on where you’re at and where you want to be.

These are:

Situation Analysis: where are we?

Objectives: where do we want to be? (e.g. gain followers, improve engagement, customer service, post frequency/quality) – make sure these are SMART objectives

Strategy: how can we get there? (Consider insights on your current audiences and content formats)

Tactics: which tactics do we need to use? (e.g. which social networks to use, post frequency, content themes)

Actions: how will tactics be carried out and who will be involved? (Consider things like staff abilities/time, outsourcing, internal systems, and processes, etc).

Control: how will we know we’ve got there? (KPIs, analytics, customer feedback/surveys, reports, who monitors results?)

Have other strategies that work for you? Please share in the comment section.

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